The ability to communicate effectively is a priority for anyone wishing to succeed in business. Even the most straightforward business correspondence needs to be clear, relevant and appropriate in style if it is to achieve its purpose. Advertising copy and promotional material must be well designed and thoughtfully written if it is to reach its target audience, and company reports, minutes and presentations require a high degree of professionalism which affects every aspect of corporate life.
This course is suitable for those who wish to be at ease with the language of the business world, and for those planning for a business career in the future. All students will find this course invaluable in obtaining a greater understanding of the current idiomatic use and meaning of written business English.
Each essential task is tackled constructively, with set exercises at the end of each module both to illustrate the topics included and to check your understanding of them.
|Developing your style||Advertising and promotions|
|Communicate your ideas||Sources of information|
|Layouts and letters||Writing reports|
|Factual presentations||Sources of information|
|Summaries||Interviews and CVs|