The London School of Journalism

Lifestyle Journalism and Blogging


This intensive three day course will give you an understanding of how the lifestyle media works. It will provide you with the tools to understand what you need to write for newspapers and magazines, help you start a blog, or make your blog more professional.

Would you love to write about how you live your life and what your interests are? Do you have a special interest in food, health, fitness, fashion, beauty, relationships, families, people, careers, and anything to do with the way we live?

Are you an expert who is looking for a media profile?

Do you have a hobby you'd love to write about?

The course has attracted experts who want to write about their expertise for the media, women who are taking a career break to bring up children and would like to write, recent graduates who want a full time career in journalism, professional people looking to raise their media profile, people who have always wanted to write, and anyone starting a lifestyle blog.

The tutor for the course will be Lorna V.

Lorna will pass on her secrets and tips for getting published widely and extensively, from Cosmopolitan to Psychologies, FHM to the Financial Times How To Spend It, Spirit & Destiny to Sunday Times Style magazine. As a former lifestyle editor of Time Out she will provide insight into the commissioning editor's mind. With a decade of training experience she is also able to share success stories from former course students currently blogging, creating their own websites, and getting published.

  Day 1: Identify who you are and what you write about Turning your experiences and interests into ideas. Figuring out what is wanted: analysing markets and readerships. To blog or not to blog -and what to blog.
  Day 2: Craft your writing Research, structure rewrite. Finding your writing voice. Interviewing: dealing with real people, getting the most out of experts and handling celebrities
  Day 3: Brand and motivate yourself Getting started: knowing what makes you unique. Pitching and building a career. Making a plan: mapping out your timeline
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